o.b. ProComfort Super tampons

The o.b. brand is one of the most recognized names in feminine hygiene, specifically known for its digital (non-applicator) tampons. The name 'o.b.' is an abbreviation for 'ohne Binde' (without napkin), reflecting its design philosophy centered on discretion and comfort. Developed in 1950 by a German gynecologist, Dr. Judith Esser-Mittag, and an engineer, the brand revolutionized the market by offering a compact alternative to traditional bulky products.

Manufacturing for the European market is predominantly centered in Wuppertal, Germany, which serves as a key production hub for the brand’s global distribution. While the brand was long associated with the American healthcare giant Johnson & Johnson, the rights to the brand were transitioned to Kenvue, a dedicated consumer health company spun off from Johnson & Johnson in 2023. Kenvue now manages the brand's global presence, ensuring it remains at the forefront of the feminine hygiene category with products like the ProComfort line featuring SilkTouch technology.