Active Zone Fiber+ Crisp Bread

Active Zone Fiber+ Wholegrain Rye Crisp Bread is a staple health-focused snack product primarily sold in the Adria region. The brand, Active Zone, was developed by the Croatian retail giant Konzum as part of its private label strategy to cater to health-conscious consumers looking for functional foods that are high in fiber and a source of protein.

The product is manufactured within Croatia, utilizing grains like wholegrain rye to produce a crunchy, low-calorie alternative to traditional breads. Being a private label brand, its distribution is tightly linked to the retail networks of the Fortenova Group. Ownership has transitioned from the original Agrokor conglomerate to the Fortenova Group, which remains one of the largest employers and producers in Southeastern Europe, managing a vast portfolio of retail and food production entities.