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Dental Care is a private label brand primarily found in REMA 1000 supermarkets across Norway and Denmark. This specific product, Max Fresh Cool Mint, is a hygiene product designed for oral health, offering fluoride protection and breath freshening.
Private label products like Dental Care are typically manufactured by third-party contractors across Europe (often in countries like Germany, Poland, or the Netherlands) rather than in a single dedicated factory. The brand is owned and managed by Reitangruppen through its retail chain REMA 1000. It serves as a cost-effective alternative to international brands like Listerine or Colgate, maintaining high quality standards through controlled sourcing.
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