Planted Chicken Natur

Planted is a Swiss-based food technology company that specializes in creating plant-based meat substitutes with a focus on clean-label ingredients and sustainable production. Founded in 2019 as a spin-off from ETH Zurich, the brand has quickly expanded across Europe due to its innovative approach to mimicking the texture of meat using yellow peas and other natural ingredients.

The brand's philosophy centers on transparency and health, avoiding many of the additives often found in high-processed vegan foods. Most of the production takes place in their own highly automated 'carbon-neutral' factory in Kemptthal, Switzerland, ensuring close control over the quality and environmental footprint of the supply chain. Ownership remains largely independent, backed by venture capital and the original founders.