Made O'Meter
Discover where a brand or product originates
Domestos is a household name in the United Kingdom, recognized for its powerful disinfecting properties and its iconic slogan, "Kills all known germs. Dead." The brand's journey began in 1929 in a garden shed in Newcastle upon Tyne, where dental mechanic William Handley first produced a solution of sodium hypochlorite. Originally sold door-to-door in stoneware jars for various uses, including sterilization and drain cleaning, the brand quickly became a staple of British hygiene.
In 1961, Domestos was acquired by Lever Brothers (now Unilever), which transformed it into a global leader in the home care and sanitation sector. Today, the product is primarily manufactured in the United Kingdom for the British and Irish markets, often at facilities managed by Unilever UK Ltd. In other regions, the brand is marketed under different names such as Glorix in the Netherlands, Vim in Vietnam and Brazil, and Domex in India and the Philippines.
As of 2026, the brand remains under the ultimate ownership of Unilever, one of the world's largest fast-moving consumer goods companies headquartered in London. Unilever continues to expand the Domestos portfolio with innovations like recycled plastic bottles and partnerships with global organizations like UNICEF to improve sanitation standards worldwide.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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