Radox Feel Active Shower Gel

Radox is a long-standing British brand specializing in personal care products, specifically designed for bathing and showering rituals. Established in 1908 by E. Griffiths Hughes, the brand originally gained fame for its herbal bath salts. The name 'Radox' was inspired by the idea of 'radiant oxygen' baths, highlighting its roots in mineral-based therapeutic wellness.

Over the decades, Radox evolved from a bath salt specialist into a comprehensive hygiene brand. It was acquired by the consumer goods giant Unilever in 2011 from Sara Lee. Today, the brand is known for its 'Mineral Therapy' range, which utilizes various scents and minerals to provide functional mood-boosting benefits. While it has a massive presence in the UK market, its manufacturing footprint is global to support its international distribution, though much of its regional supply for the British market remains local or within Europe.

As of 2024 and beyond, Radox remains a key portfolio brand for Unilever. The ownership structure reflects Unilever’s strategy of maintaining heritage brands while modernizing them for global health and well-being trends.