Haier I-Pro Series washing machine

Haier is a leading global brand specializing in home appliances and consumer electronics. Based on the image, this product is part of the high-end I-Pro Series washing machines, recognized for their advanced Direct Motion motors and professional-grade performance.

Originally founded in Qingdao, China, the brand has grown through massive global expansion and strategic acquisitions. Haier Group's manufacturing footprint is truly global, with production facilities in China, Vietnam, Thailand, and several European countries through its subsidiaries.

As of 2026, the brand continues to be owned by Haier Group Corporation, which remains one of the largest appliance manufacturers in the world. Its ownership structure includes various listed entities like Haier Smart Home Co., Ltd. In Europe, many operations are integrated with the Candy-Hoover Group, which Haier acquired to strengthen its local distribution and manufacturing capabilities.