L’Oréal Paris Elvital Collagen Lifter Shampoo

L’Oréal Paris Elvital (known as Elseve in some regions) is a global leader in hair care, specializing in targeted treatments for various hair types. The Collagen Lifter range specifically utilizes collagen to provide volume and structure to fine or thinning hair.

The brand's history dates back to 1909 in France, founded by Eugène Schueller. Today, L'Oréal Paris remains the flagship brand of the L'Oréal Group, maintaining its status as one of the world's largest cosmetics companies. While the brand is deeply rooted in French heritage, its products are manufactured in a vast network of facilities worldwide including France, Germany, and Poland to serve global markets efficiently.

Ownership is held by the L'Oréal Group, a publicly traded company where the Bettencourt Meyers family remains the largest shareholder. The company continues to lead in beauty innovation and sustainability moving into 2026 and beyond.