Ideal Standard Bathroom Solutions

Ideal Standard is a historic leader in the bathroom fixtures industry, tracing its heritage back to the early 20th century. The brand's origin is tied to the American Radiator Company (which later became American Standard). Over decades, Ideal Standard established itself as a premier European brand, pioneering innovations like the ceramic disc cartridge for mixer taps in 1969.

Today, the company operates a sophisticated manufacturing network across Europe and the Middle East, with major production facilities in countries such as Bulgaria, Italy, Egypt, and Germany. The brand is renowned for collaborating with world-class designers to create integrated collections like i.life, Tesi, and Aquablade.

In early 2024, a major shift in the industry occurred when the German luxury ceramics group Villeroy & Boch completed its acquisition of Ideal Standard. This merger created one of Europe’s largest manufacturers of bathroom products, combining Ideal Standard's strong presence in the trade and commercial sectors with Villeroy & Boch's premium retail heritage.