Ajax Luxury Home Multipurpose Cleaner

Ajax is a household name in the cleaning industry, originally launched by the Colgate-Palmolive Company in 1947. The brand became famous for its powdered cleanser and slogan 'Stronger than dirt,' referencing the Greek hero Ajax. Over the decades, the brand has expanded into various categories, including dish soaps and multipurpose sprays like the 'Luxury Home' line shown here, which emphasizes sophisticated fragrances like Sandalwood & Crushed Lime.

While Ajax is a global brand, its manufacturing is highly localized to serve specific markets efficiently. For the Australian and Oceania markets, products are typically manufactured locally in Australia to ensure supply chain speed and meet regional standards. The brand remains under the ultimate ownership of the American multinational Colgate-Palmolive, which manages its global distribution and product innovation research from its headquarters in New York.