Huel Black Edition

Huel (a portmanteau of Human Fuel) was founded in 2015 by Julian Hearn and James Collier in the United Kingdom. The Black Edition was specifically formulated as a high-protein, low-carbohydrate alternative to their signature powder, utilizing plant-based ingredients like pea and brown rice protein, tapioca, and flaxseed. The brand has grown from a niche startup into a global leader in the 'complete food' category, advocating for sustainable, nutritionally dense, and convenient meal solutions.

While the company originated in Aylesbury, UK, its manufacturing footprint has expanded to match its global distribution. To minimize shipping times and carbon footprints, Huel utilizes manufacturing facilities in its primary markets, including the UK for European demand and the USA for North American demand. Despite its rapid international growth and significant external investment, Huel remains a privately held company with its headquarters still located in the United Kingdom, maintaining its original vision of reducing the environmental impact of the global food system.