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Desembala is an open innovation initiative launched by Mondelez International in Brazil. Designed as a startup acceleration program, it serves as a bridge between the food and beverage giant and the technology ecosystem to solve logistical and operational challenges through digital transformation. The program is specifically focused on optimizing the distribution network, enhancing financial benefits, and improving service levels within the Brazilian market.
The project is managed in partnership with Liga Ventures, a leading accelerator in South America that specializes in connecting established corporations with innovative startups. Through Desembala, Mondelez invests millions in R&D and proof-of-concept projects, particularly in the areas of logistics, transportation management, and supply chain efficiency. While the program itself is a Brazilian local initiative, it is part of the global innovation strategy of its parent company, Mondelez International.
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