Sallve Enzymatic Powder Cleanser

Sallve is a contemporary Brazilian digital-native vertical brand (DNVB) that has quickly become a leader in the national skincare market. Founded in 2018 in São Paulo, the brand was created by a diverse team including Julia Petit, Daniel Wjuniski, and Marcia Netto. Their philosophy focuses on 'co-creation,' using community feedback to develop formulas specifically designed for the Brazilian climate and skin diversity.

The featured product, Limpador Enzimático em Pó (Enzymatic Powder Cleanser), highlights the brand's innovation by using papain enzymes and white clay to offer chemical and physical exfoliation. The product is manufactured in Brazil, often through specialized outsourced laboratories that meet the brand's vegan and cruelty-free standards. As of 2024 and beyond, the brand continues to be owned by its parent company, Sallve, following significant investment rounds led by venture capital firms like Astella and Canary, maintaining its headquarters and primary operations within Brazil.