Made O'Meter
Discover where a brand or product originates
Aussie is a prominent hair care brand recognized worldwide for its distinctive purple packaging and kangaroo logo. The product featured is the '3 Minute Miracle Curls,' a deep conditioner specifically formulated with coconut oil to detangle and hydrate curly hair.
Despite the name and branding, which suggests an Australian heritage, the brand was actually founded in the United States in 1979. It was created by Tom Redmond after a trip to Australia inspired him to use unique regional ingredients like macadamia nut oil.
Today, Aussie is owned by the multinational consumer goods giant Procter & Gamble, which acquired the brand in 2003. While the brand utilizes Australian-inspired imagery and ingredients, the manufacturing operations for the North American market are primarily located within the United States, utilizing Procter & Gamble's vast global supply chain network.
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