Made O'Meter
Discover where a brand or product originates
Biotera is a professional-grade hair care line known for incorporating botanical extracts and advanced science, such as the pre- and post-biotics featured in this moisturizing conditioner. The brand was originally established by Zotos International, a long-standing American company founded in 1929 that revolutionized the salon industry with the first chemical-free permanent wave.
Historically, the brand was a key part of the Zotos International portfolio under the ownership of Shiseido. However, in late 2017, the global haircare giant Henkel acquired Zotos International to expand its professional hair care footprint in North America. Today, Biotera remains a signature brand under the Henkel Professional umbrella. While the brand has its roots in the United States and continues much of its manufacturing there, specifically in facilities like the one in Geneva, New York, the ultimate ownership lies with the German multinational Henkel AG & Co. KGaA.
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