Clarebout Potatoes

Clarebout is a prominent name in the global frozen potato industry, specialized in private label solutions for retailers and food service providers. Founded in 1988 in Nieuwkerke, Belgium, the brand has grown into one of the largest players in its sector by focusing on high-volume production and efficient supply chain management.

Historically a family-led Belgian enterprise, the company underwent a major transformation in 2025 following its acquisition by J.R. Simplot Company, a major American agribusiness corporation. This acquisition integrated Clarebout's massive European production capabilities with Simplot's global reach, especially in North America and Asia.

Manufacturing remains centered in Belgium, particularly at its large-scale facilities in Nieuwkerke and Frameries, while the company also expanded operations into France (Dunkirk). This robust manufacturing footprint allows them to export frozen french fries and potato specialties across the globe, serving the world's largest fast-food chains and supermarkets.