Zed Herbal toothpaste

Zed is a well-known oral care brand in Italy, historically associated with hygiene and protective dental formulas. The 'Herbal' variety specifically promotes 'Igiene orale completa a base di 8 Erbe' (Complete oral hygiene based on 8 herbs), targeting consumers looking for natural extract-based dental care. The brand's origin is rooted in the Italian cosmetic and pharmaceutical industry.

Today, Zed is a brand owned and managed by the Italian company Mirato S.p.A. Mirato is one of the leading manufacturers in the Italian personal care and beauty market, managing a portfolio that includes other famous brands like Malizia, Intesa, and Splend'Or. The product is primarily manufactured in Italy at Mirato's production facilities, ensuring European quality standards for the local and export markets.