Phyto Paris Shampoo

Phyto is a pioneering botanical hair care brand founded in 1965 by celebrity hair stylist Patrick Alès in France. Known for its botanical approach to hair heath, the brand uses high-concentration herbal extracts rather than water as a base for many of its formulas. The products are predominantly manufactured in France to maintain its pharmaceutical-grade quality standards.

Historically, the brand was part of Alès Groupe. However, in 2020, Alès Groupe was acquired by Laboratoire Native. Laboratoire Native is a multi-brand beauty group that oversees the development and international distribution of Phyto, alongside other dermocosmetic brands like Lierac and Jowaé. The company continues to maintain its headquarters and core operations in Paris, France.