Kyr Probiotic Yogurt

Kyr is a historic Italian probiotic yogurt brand famously known for its distinctive glass jars and creamy texture. Launched in Italy, the brand specializes in yogurt enriched with probiotics and vitamins, often featuring ingredients like royal jelly (Pappa Reale).

The brand has undergone significant ownership changes. Originally part of the Italian dairy landscape, it was acquired by the multinational giant Parmalat. Following the acquisition of Parmalat by the French group Lactalis, the brand now sits under the umbrella of one of the world's largest dairy producers. While the brand carries a strong Italian legacy, its global corporate governance is based in France.