First Price Bomullspinner (Cotton Swabs)

First Price is a prominent value-tier private label brand established in Norway. It was launched in 2003 as a collaborative effort between NorgesGruppen and the Nordic sourcing alliance, United Nordic. The brand functions as a low-cost alternative for a wide variety of household and food items, ranging from basic hygiene products like cotton swabs to frozen foods and condiments.

As a private label, product manufacturing is outsourced to various global suppliers to maintain competitive pricing. While some food products are sourced within Norway or Europe, non-food household items such as these cotton swabs are typically manufactured in China or other high-capacity production centers in East Asia.

Ownership of the brand resides with NorgesGruppen, Norway's largest grocery retail company. NorgesGruppen manages the distribution of First Price products through its major retail chains, including Meny, Spar, Kiwi, and Joker. The brand serves as a strategic asset for the company to capture the budget-conscious segment of the Scandinavian market.