Made O'Meter
Discover where a brand or product originates
Isal is a brand of table salt produced by Salt of the Earth Ltd., which is Israel's primary producer of salt. The product is derived from the evaporation of Red Sea waters at solar salt ponds located in Eilat, reflecting a natural production process that utilizes the region's intense sunlight and dry climate.
The brand is part of a historical legacy of salt production in the region, dating back to the early 20th century. Over the decades, it has evolved into a modern industrial operation that supplies both the domestic Israeli market and international retailers. The ownership of the parent company has transitioned through private investment groups, currently falling under the portfolio of Fortissimo Capital, a leading Israeli private equity firm.
Today, the manufacturing remains centered in Israel with facilities in Atlit and Eilat. The company focuses on sustainable production methods and the diversification of its product line, which includes specialized sea salt flakes and low-sodium alternatives alongside the staple Isal table salt. This ensures a consistent supply chain originating from the Middle Eastern coast to consumers worldwide.
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