Nosy Crow Peekaboo Apple board book

Brand and Product Overview

Peekaboo Apple is a popular interactive board book written by Camilla Reid and illustrated by Ingela P. Arrhenius. It is part of the multi-award-winning 'Peekaboo' series, designed specifically for toddlers and infants. The book features a variety of mechanical elements, including 10 sturdy sliders and a hidden mirror at the end, which are designed to withstand heavy use by small children while promoting motor skills and curiosity.

Origin and Manufacturing

The brand behind the book, Nosy Crow, was founded in London, United Kingdom, in 2010. While the creative work, including the authorship and editorial direction, originates in the UK and Sweden (the illustrator's home), the physical production of these complex novelty board books typically takes place in China. This is common for multi-layered books with sliders and specialized movement due to China's advanced manufacturing capabilities for paper engineering.

Ownership and Distribution

Nosy Crow is an independent multi-award-winning children's book publisher. For many years, it operated with a distribution partnership with Candlewick Press and Walker Books in global markets. However, in recent years, Hachette UK acquired a majority stake in Nosy Crow, integrating it into one of the world's largest publishing conglomerates to expand its global reach. Today, Nosy Crow continues to operate as a high-quality imprint within the Hachette family, maintaining its distinct creative identity.