Buys Classic Zoenen

Buys Zoenen is a traditional Dutch confectionery brand specializing in chocolate-covered marshmallow treats, historically known as 'Negerzoenen' before a brand-wide renaming Ceremony in 2006. The brand was established in 1920 by G.W.J. Buys in Oudenbosch, North Brabant, and has since become a staple sweet in the Netherlands.

Over the decades, the production moved from its original location to more modernized facilities. Currently, the brand is owned by Continental Bakeries, which itself is part of the larger Baker & Baker group (formerly CSM Bakery Solutions). The products are manufactured in the Netherlands, maintaining the original recipe of a light, airy egg-white foam on a wafer base, coated in a thin layer of cocoa.