Herweg Alarm Clock

Herweg is a traditional Brazilian brand specializing in timepieces and decorative items. Founded in 1952 in Timbó, Santa Catarina, the company established itself as a leader in the production of wall clocks and alarm clocks within the Brazilian market.

Herweg continues to operate as a family-owned business, maintaining its manufacturing roots in Brazil. The brand focuses on mechanical and quartz technology, known for durability and classic design. Over the decades, it has expanded its catalog to include digital versions and specialized kitchen timers, though it remains most recognized for the iconic analog alarm clocks typically found on Brazilian bedside tables.