Action Archive Box

Action is a fast-growing international non-food discount retailer that offers a wide variety of household, office, and DIY products. One of their staple organizational items is the 'Archive' storage box, designed for document management and lightweight storage.

Originally founded in the Netherlands in 1993, Action has expanded its private label operations across Europe. The brand focuses on low-cost sourcing, often manufacturing its plastic and cardboard storage solutions in regional European facilities, including Germany and the Netherlands, to maintain efficiency in its logistics-heavy business model. Today, the brand remains under the ultimate ownership of the British private equity firm 3i Group, which has overseen its transformation into a multi-billion euro retail giant.