Grow by OBI Lavandula stoechas

Grow by OBI is a private label brand belonging to the German DIY giant OBI. The product shown is a Lavandula stoechas, commonly known as French or Spanish Lavender, sold as a potted live plant. These plants are typically sourced from a network of professional horticultural nurseries across Europe to ensure freshness and regional adaptability for their various retail locations.

While the brand 'Grow' was developed by OBI in Germany, specifically to provide a consistent gardening range across their home improvement stores, the ultimate ownership lies with the Tengelmann Group. OBI was founded in 1970 and has grown to become one of the largest DIY retailers in Europe. The plants are cultivated in greenhouses and outdoor nurseries, with many for the German market being grown within Germany or the Netherlands before being distributed to local stores.