Timotei Strength and Shine Shampoo

Timotei is a long-standing personal care brand that gained international fame in the 1970s and 1980s. Originally inspired by natural ingredients like wild herbs found in Scandinavia, it became known for its 'pure and natural' marketing positioning. The brand was once a major global asset within the Unilever portfolio.

In recent years, Unilever has divested several of its smaller beauty and personal care brands to streamline its operations. Timotei was part of a package of brands acquired by the private equity firm Yellow Wood Partners. Under the management of their portfolio company, Elida Beauty, the brand continues to focus on nature-inspired formulas like the 'Strength and Shine' variant seen here, which features castor oil. Manufacturing is conducted across multiple locations globally depending on the specific regional market, typically distributed via local subsidiaries or specialized personal care logistics networks.