Arnott's Shapes Originals variety pack

Brand Heritage and Recognition

Arnott's Shapes are an iconic staple of Australian snacks, first introduced in Victoria in the 1950s. Originally created as a 'savory biscuit,' the brand has evolved into a cultural phenomenon within Australia and New Zealand. This particular variety pack features the 'Originals' line, including fan-favorite flavors like Pizza, Barbecue, and Chicken Crimpy. The brand is famous for its distinctive hexagonal and crimped shapes and the seasoning that is 'oven-baked' into the cracker itself.

Manufacturing and Ownership

Arnott's remains deeply rooted in its homeland, with the vast majority of Shapes being manufactured in Australia, primarily at their production facilities in New South Wales and Queensland. This local manufacturing ensures the product maintains the specific crunch and flavor profile that Australians have expected for decades.

Regarding ownership, the brand has transitioned from a family-run business to international corporate stewardship. After many years under the American company Campbell Soup Company, Arnott's was acquired in late 2019 by Kohlberg Kravis Roberts & Co. (KKR). Today, the brand is managed by the Arnott's Group, a major player in the Asia-Pacific fast-moving consumer goods sector, headquartered in Sydney, Australia.