PLAUD NOTE AI Voice Recorder

Plaud, primarily known for its flagship product the Plaud Note, is a specialized brand in the AI-native hardware space. The brand was founded in 2021 by Nathan Xu and Charles Liu. While the company is incorporated in Delaware and maintains its global headquarters in San Francisco, California, it operates as a transpacific entity with significant operations in Shenzhen, China.

Manufacturing of Plaud hardware is centered in Shenzhen, often cited as the world's electronics hub. This location allows the company to leverage advanced hardware supply chains while the software and AI development—which integrates tools like ChatGPT—are largely led from its U.S. offices. The brand successfully utilized crowdfunding on platforms like Kickstarter to launch its initial products, quickly becoming a leader in the portable AI transcription market.

Ownership remains largely private and concentrated with the original founders, Nathan Xu and Charles Liu. The company operates under the legal entity PLAUD Inc. and has expanded its footprint by acquiring smaller startups, such as the medical AI provider StarJar, to bolster its enterprise solutions.