A Vaca que ri processed cheese

A Vaca que ri, known globally as The Laughing Cow (La Vache qui rit), is an iconic brand of processed cheese portions. Originally created in France in 1921 by Léon Bel, the brand is famous for its distinctive red cow wearing cheese-box earrings.

The product is manufactured in numerous facilities worldwide to serve different regional markets. For the Portuguese-speaking markets like Portugal and Brazil, it is often imported from European factories (such as those in France or Spain) or produced through local partnerships.

The brand is the flagship of the Bel Group (Groupe Bel), a multinational cheese manufacturer headquartered in Suresnes, France. The group remains a family-owned business, with the Bel-Fievet family maintaining a controlling interest, ensuring the brand's long-term heritage while expanding its footprint into plant-based and healthy snack options.