Biltema Tape Measure

This product is a standard tape measure sold by Biltema, a retail chain prominent across the Nordic region. The specific item shown features identifying markings like the housing size (68mm) and a barcode (7340011519560) that identifies it as a 3-meter measuring tape from Biltema's tool range.

Biltema was founded in Sweden in 1963 and has grown into one of Northern Europe's largest retailers for automotive, DIY, and leisure products. While the brand is Swedish in origin and headquartered in Sweden/Norway (via the Birgma group), manufacturing is typically outsourced to international partners, primarily located in China and other Asian manufacturing hubs, to maintain its low-price market positioning. Ownership remains private under the original founding family's umbrella company, Birgma Holdings.