Mulino Bianco Flauti Chocolate

Mulino Bianco is one of Italy's most recognizable confectionery and bakery brands. Launched in 1975 under the leadership of the Barilla Group, the brand was created to evoke a sense of tradition and the natural goodness of the Italian countryside. The name itself translates to 'White Mill,' and the marketing has historically focused on the purity of ingredients and the charm of rural life.

The products are primarily manufactured in Italy across several of Barilla's specialized bakery plants. Mulino Bianco remains a core brand of the Barilla Group, which is a global leader in the pasta and bakery sectors. The company is still headquartered in Parma, Italy, and remains a family-owned business, maintaining its Italian identity even as it expands its distribution to international markets. The brand is synonymous with the 'Italian breakfast' and daily snacking culture, offering everything from cookies and biscuits to soft snacks like Flauti.