Made O'Meter
Discover where a brand or product originates
Sorbent is an iconic Australian brand that has been a household name since its introduction in 1952. Originally known for its quality and softness, it serves as a staple in the Australian personal care market. The brand focuses on delivering comfort through its range of facial tissues and toilet papers, emphasizing strength and silkiness,
While the brand was founded in Australia, its ownership has transitioned over the years. Following a period of ownership by global hygiene company Essity, the Sorbent brand was acquired by Solaris Paper in 2019. This acquisition brought the brand under the umbrella of a major regional player in the tissue industry, with manufacturing facilities located in Australia to support local supply and quality standards.
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