Blues Cola

Blues Cola is a private-label carbonated soft drink specifically produced for Eurospin, one of Italy's largest discount supermarket chains. The brand 'Blues' covers a wide range of beverages within the Eurospin ecosystem, aiming to provide affordable alternatives to major international beverage brands.

The product is manufactured within Italy by specialized third-party bottling companies such as Spumador S.p.A., which operates several production sites across the country. This local manufacturing strategy helps maintain low costs and a smaller carbon footprint for distribution within the Italian market. As an own-brand product, it is exclusively distributed through Eurospin stores and represents the chain's house brand in the soft drink category.