my café Still Water

The product shown is bottled still water sold under the 'my café' brand. This is a private label brand primarily associated with Lagardère Travel Retail, a major global operator of travel convenience and food services. In the Polish market, this brand is prominently found in '1Minute' convenience stores and 'So! Coffee' outlets, which are part of the Lagardère group's portfolio.

The water is sourced and bottled in Poland to serve the local distribution network. The brand 'my café' was created to offer affordable and convenient beverage and snack options for travelers and commuters. It represents a typical example of a vertically integrated supply chain where a retail operator manages its own brand to ensure consistency across various travel hubs.

The ultimate owner, Lagardère SA, is a French multinational conglomerate headquartered in Paris. It operates worldwide, focusing on travel retail through its subsidiary Lagardère Travel Retail. The brand identity features professional yet accessible aesthetics designed for the fast-paced environment of airports and train stations.