Naše nam paše Namenska Moka

Naše nam paše is a private label brand created specifically for Lidl Slovenia. The brand focuses on local Slovenian products, emphasizing traditional quality and domestic origin. This specific product is a 'Namenska Moka' (special-purpose flour) intended for homemade pastries, produced from Slovenian wheat.

As a private label of Lidl, the manufacturing is typically outsourced to local Slovenian milling companies that meet Lidl's quality standards. The brand identity is built around the idea of 'what suits us best,' highlighting a connection between local farmers and Slovenian consumers. Ownership lies entirely with the Lidl Stiftung & Co. KG, which manages the brand through its regional Slovenian subsidiary.