Turbox computer and technology products

Turbox is a well-known private label brand that specializes in consumer electronics, including desktop PCs, laptops, tablets, and various computer peripherals. The brand was established by the Greek retail giant Plaisio Computers S.A. to provide a budget-friendly yet customizable alternative to international technology brands.

While the brand is Greek in origin and its strategic planning and final assembly for many systems occur within Greece, the vast majority of the individual hardware components and manufacturing of mobile devices are sourced from Original Equipment Manufacturers (OEMs) in China. This allows the brand to maintain competitive pricing within the Mediterranean market.

Turbox remains under the complete ownership of Plaisio Computers S.A., which is headquartered in Magoula, Greece. The brand has become a staple of the Greek tech market, leveraging Plaisio's extensive retail network and after-sales service centers to solidify its position as a leading local electronics label.