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Redmi is a prominent sub-brand of consumer electronics owned by the Chinese company Xiaomi. Originally introduced in July 2013 as a budget-friendly line of smartphones, it has since evolved into a distinct sub-brand that offers various electronics including tablets, laptops, and wearables. The manufacturing of Redmi products is primarily concentrated in China, utilizing Xiaomi's extensive supply chain and assembly partners. To meet local tax and trade requirements, significant manufacturing and assembly hubs have also been established in countries like India, Vietnam, and Indonesia.
Since its inception, Redmi has been instrumental in Xiaomi's global expansion strategy, offering high-specification hardware at competitive price points. While it operates with a degree of brand independence for marketing and market positioning, it remains fully integrated into the Xiaomi ecosystem, utilizing the HyperOS (formerly MIUI) operating system and sharing core research and development resources with its parent company.
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