Yawataya Isogoro Yuzu Shichimi Togarashi

Yawataya Isogoro is one of Japan's most historic and respected producers of Shichimi Togarashi (seven-flavor chili pepper), with a legacy dating back over 280 years. This specific yellow-labeled tin identifies their Yuzu Shichimi variant, which blends the heat of chili peppers with the aromatic, citrusy zest of yuzu peel. The brand is famously headquartered in Zenko-ji temple's surroundings in Nagano City.

Building on centuries of tradition, the product is still manufactured in Nagano Prefecture, Japan, using high-quality ingredients including chili, citrus, and various aromatics. The distinctive small tin, featuring a scroll-like label and a circular brand mark, has become an iconic piece of Japanese kitchenware and a popular souvenir from the Nagano region. The brand remains family-owned, maintaining independence while distributing its premium spice blends globally to high-end retailers and Japanese food enthusiasts.