Lush Super Milk Hair Primer

Lush Super Milk is a popular leave-in conditioning hair primer designed to provide hydration and protection using plant-based milks like almond, coconut, and oat. The brand Lush was founded in Poole, United Kingdom, by Mark Constantine and Liz Weir in 1995, evolving from their previous venture, Cosmetics To Go.

Lush is renowned for its ethical stance, including opposition to animal testing and a commitment to handmade, 'naked' (unpackaging) products. The company remains largely private, owned primarily by its original founders. Manufacturing is decentralized to ensure freshness, with major factories located in the United Kingdom, Canada, Croatia, and Germany to serve different global markets locally.