Felce Azzurra Concentrated Softener Original

Felce Azzurra is an iconic Italian brand with a heritage spanning over a century. The brand's journey began in Alexandria, Italy, where the Paglieri family started as traditional perfumers. This scent expertise was later applied to household care products, most notably their signature fabric softeners and body washes. The 'Original' fragrance, often associated with the blue fern (Felce Azzurra), remains a secret family recipe passed down through generations.

The product shown is a concentrated fabric softener, designed to provide long-lasting fragrance for up to 100 days. It is manufactured in Italy, primarily at the Paglieri production facilities in Alessandria. To this day, the brand remains under the ownership of the founding family through Paglieri S.p.A., maintaining its status as an independent, family-run Italian enterprise specialized in personal and home care.