Joolea mildes Waschgel

Joolea is a private-label beauty brand originally developed for Budni (Budnikowsky), a prominent drugstore chain based in Hamburg, Germany. The product shown is a mild face wash containing Aloe Vera and Cactus extract, designed for sensitive skin care.

While the brand originated within the regional Budni retail network, its ownership and distribution underwent a significant change through a strategic partnership with EDEKA. Today, Joolea is managed under the EDEKA Group umbrella, ensuring high-quality standards and broad availability throughout Germany. The manufacturing primarily takes place in Germany, focusing on sustainable formulations that exclude microplastics.