Beauty of Joseon Relief Sun : Aqua-fresh Rice + B5

Beauty of Joseon is a premier South Korean skincare brand that draws its philosophy from the 'Gyuhap Chongseo', an encyclopedia of life from the Joseon Dynasty. The Relief Sun : Aqua-fresh Rice + B5 is a lightweight, water-based sunscreen designed to provide high UV protection while deeply hydrating the skin with traditional Korean herbal ingredients (Hanbang), specifically rice seed water and panthenol (B5).

The product is developed and manufactured in South Korea, capitalizing on the country's world-leading cosmetic technology and high-quality production standards. The brand focuses on creating effective formulas that balance ancient wisdom with modern skincare science, emphasizing clean beauty principles and skin health.

The brand is owned by Goodai Global, a prominent South Korean beauty company that specializes in taking traditional Korean aesthetic concepts to a global audience. While the brand has attained massive popularity in the United States and Europe, its intellectual property, management, and primary production facilities remain firmly rooted in Seoul, South Korea.