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haruharu wonder Black Rice Hyaluronic Toner

ownerDFG Co., Ltd. (Ok-Chul Jae) (South Korea)
originSouth Korea
manufacturedSouth Korea

Haruharu Wonder is a prominent lifestyle skincare brand that has become a staple of the global K-Beauty movement. The brand is celebrated for its commitment to 'honest beauty,' utilizing fermented superfoods and advanced biotechnology to deliver high-performance skincare solutions. Their flagship product, the Black Rice Hyaluronic Toner, is specifically engineered using a patented Ultra Deep Technology that allows active ingredients to penetrate deeper into the skin's layers for maximum hydration and nourishment.

The brand was founded in South Korea by the parent company DFLEE (also known as DFS Company), which manages the brand's development and international distribution. Haruharu, which translates to 'every day' in Korean, reflects the brand’s philosophy of creating daily rituals for skin health. All production and research facilities are located in South Korea, ensuring that the brand maintains the high quality and innovation standards synonymous with Korean cosmetic manufacturing. Today, Haruharu Wonder is sold in over 40 countries, successfully bridging the gap between natural ingredients and modern dermatological science.

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