Skechers Microspec Bright Runner

Skechers is a prominent American footwear brand that has grown from a niche California-based company into a global titan in the athletic and lifestyle footwear industry. Founded in 1992 by Robert Greenberg, who previously founded L.A. Gear, the brand initially specialized in utility boots and skate shoes before diversifying into high-performance athletic wear and casual footwear for all ages.

While the brand is headquartered in Manhattan Beach, California, its manufacturing is primarily outsourced to a network of independent contract manufacturers in Asia, most notably in China and Vietnam. This global supply chain allows the brand to maintain a high volume of production and distribution to over 180 countries. Skechers remains a publicly traded company on the New York Stock Exchange (NYSE: SKX), maintaining its independence from traditional apparel conglomerates.

Ownership of the brand has remained consistent within the company's corporate structure, with the founding family still playing a significant leadership role. Today, Skechers is recognized as the third-largest footwear brand in the world, focused on combining comfort technologies with affordable sporty designs.