Toms Poletter liquorice pastilles

Toms Poletter is a classic Danish liquorice pastille produced by the renowned confectionery company Toms Gruppen. Originally introduced to the Danish market decades ago, Poletter has become a staple in Scandinavian candy culture, known for its distinct mild salted liquorice taste and circular 'coin' shape, which is reflected in its name ('Polet' means token or chip in Danish).

The brand is owned by Toms Gruppen A/S, which was founded in 1924 by pharmacists Troels Jensen and Hans Laurids Knudsen. Today, the majority of the company is owned by the Gerda and Victor B. Strand Foundation, ensuring that the company remains deeply rooted in Danish heritage. While the company has expanded internationally with production facilities in Poland and Germany, Poletter remains a flagship product closely associated with its Danish origins and manufacturing roots in Ballerup, Denmark.