Profuomo Apparel

Profuomo is a contemporary men's fashion brand that stands at the intersection of Italian style and Dutch business entrepreneurship. It was founded in 1934 by Heinz Michaelis, an Italian craftsman who moved to the Netherlands and established his own family-run textile business. Initially gaining fame for its premium ties and dress shirts, the brand has expanded into a full-range lifestyle label including knitwear, outerwear, and accessories.

While the brand maintains a strong Italian aesthetic and often uses Italian fabrics, its manufacturing is distributed globally to specialized workshops, with a significant presence in Europe (including Portugal and Italy) and Asia. The brand remains deeply rooted in its family heritage, currently managed by the third generation of the Michaelis family, ensuring a blend of traditional craftsmanship and modern sustainable production practices.