Vit-Hit Lean & Green

Vit-Hit is a functional beverage brand that blends water, juice, tea, and essential vitamins to provide a healthier alternative to sugary soft drinks. The 'Lean & Green' variant specifically combines apple, elderflower, mate tea, and L-carnitine, targeting health-conscious consumers looking for low-calorie hydration with added wellness benefits.

Originally founded in Ireland by Ian O'Rourke in 2000, Vit-Hit was born out of a desire to create a vitamin drink that tasted like juice but lacked the high sugar content typically found in the category. The brand has since expanded significantly across Europe and international markets.

Manufacturing of Vit-Hit products occurs in multiple locations across Europe to support its wide distribution network. While the brand remains deeply rooted in its Irish heritage, it is now part of the portfolio of the beverage giant Britvic PLC, which acquired the brand to strengthen its position in the rapidly growing health and functional drinks sector.