NIVEA MEN Fresh Active Deodorant Stick

NIVEA is one of the world's most recognized skin care brands, originally founded in Germany in 1911 following the development of Eucerit, the first stable water-in-oil emulsion. The NIVEA MEN range was specifically developed to meet the grooming needs of male consumers, emphasizing freshness and skin compatibility.

While the brand is deeply rooted in German engineering and dermatological science, its manufacturing footprint is global. Products for the European market are often produced in Germany—specifically at the Beiersdorf manufacturing centers in Hamburg—but the company operates numerous production facilities worldwide to serve local markets in Asia, the Americas, and Africa.

NIVEA is the flagship brand of Beiersdorf AG, a multinational corporation headquartered in Hamburg, Germany. Beiersdorf is publicly traded on the DAX and remains under the majority ownership of the Herz family through maxingvest AG. The brand continues to lead the global skin care market through consistent innovation in dermatological care.