Wasted Paris Streetwear

Wasted Paris is a contemporary French streetwear brand established in 2012 by Johann Liebel and Fangille Xiang. Emerging from the heart of Paris, the brand was born out of a shared passion for 1990s skate culture, indie rock, and British subcultures. Its aesthetic is characterized by a mix of dark imagery, technical fabrics, and oversized silhouettes that appeal to the modern urban youth.

While the creative direction and headquarters remain firmly in Paris, the brand utilizes professional manufacturing facilities across Europe and Asia. Most high-quality jersey and cotton pieces are produced in Portugal, known for its garment expertise, while more technical outerwear and accessories are often sourced from China. The brand remains an independent entity, maintaining its cult status and 'outsider' identity within the global fashion landscape.